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Page 1 of 4 (Hindustan Times, Jan 2006)
Looking for five star comfort in the realm of the clouds? Want to remove
bumps from your business travel? Unlike days of yore, a multitude of
swanky international air carriers are offering top-of-the-line services to
the discerning, savvy Indian globe trotter.
“I make almost a dozen trips every year to Europe and to the US of A on
work. And I expect superb service and exemplary comfort levels in the
airline I choose,” says Bhaskar Das, corporate entity, and adds. “I pay for
the best service. My travel experience makes it worthwhile.” Cashing in on
the sentiments of millions of such premium travellers, international airlines
are focussing on developing and maintaining passenger loyalty. After all,
high flyers account for the king's share of airline profits.
Says
Cathay Pacific's Manager, Product, Sarah Blomfield, "First Class
travellers represent an extremely important proportion of the long-haul
market. Our research has revealed what these discerning passengers are
asking for, and our First Class product delivers this experience." So
global carriers are going the extra mile to comply to passenger comfort,
privacy and status consciousness. Voted ‘Airline of the Year 2005’ in the
world’s largest passenger poll conducted by UK-based Skytrax Research,
Cathay Pacific’s new First Class provides international travellers with
the ultimate beginning-to-end travel experience : Luxurious cabins with an
ultra-comfortable seats that can be converted into the widest possible
sleeper seats in the sky; mammoth, fully adjustable personal TVs and a
mind boggling array of entertainment options.
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