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Page 1 of 2 Whoever said that retail sale is all about location, wasn’t quite right. I
think it’s also got to do a lot with bullseye marketing. Pull a leaf out
of the daily on-goings in our Thakur Village.
If you thought that only D Mart tossed up alluring FMCG deals, think
again. For starters, the beauty biz in our area mirrors slick
wheedle-deals, folks. The salons here are consistently reinventing
themselves aggressively, akin to special, economically viable
international travel packages. (Given that one is as good as the other) A
salon here offers super saver deals, with sometimes, believe it or not, a
bumper lucky draw thrown in for good measure. (Yes, an electric nostril
hair clipper is often one of the prizes, and well yes, the frequency of
these packages increases around festival time) It’s a curious matrix, a
kind of wholesome Mc combo meal.
You can get both your whiskers pulled and
eyebrows tweaked for free if you shell out a cool Rs 500 or so. Of course,
you gotta go the whole hog. Get half your legs waxed (peculiar concept,
that) and be the guinea piggie for an ‘advanced’ haircut (layers et al).
And yippee! win free hair consultation too. The tutored girls at the
parlours rattle off the concessional rates with remarkable ease
(considering that you’ll probably see new faces at each visit).
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