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Shilpi Madan

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Tuesday, 07 September 2010
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Home arrow Writing arrow Interviews arrow Poonam Soni
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Poonam Soni
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Luckily, finances were not an issue
I started out with Rs 2 lakhs and slowly built up on that. The financial struggle, by the grace of God, has never been there. I have never had to take loans from family, friends or banks.

The business growth was phenomenal
My clients swelled in numbers solely through word of mouth recommendation. It became dangerous at one point in time as everyone knew that there was this woman who kept a large amount of precious jewellery at home. I was concerned for the safety of my kids. That’s when I shifted to my own showroom.

My biggest drawback was zero knowledge of the backend
I took it upon myself to understand the technical know-how, to quip myself with the full knowledge of the business I was heading. Gem appreciation is what I learnt at the diamond exporter’s set up.

Today there is an undeniable sense of fulfillment
With clients like Donald Trump, Harrods, Vasundhara Raje Scindia…Offices in New York and Paris. The frustration and the constant zeal to beat any competition is what’s gone now. Exclusivity is what I wanted, and what I’ve achieved.

 
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