Celebrity Fashion Lifestyle

La dame Deme

Subtle fashion has been designer Gabriella Demetriades’ hallmark, now add sustainable to it, too,

Her luxury prêt label Deme has rocked the fashion marquis with icons including Deepika Padukone and Alia Bhatt flaunting the svelte silhouettes with unbeatable élan. Stylish lines, easy and breezy, bringing in the aspect of divaesque resort wear rule Deme, and now, fashion designer Gabriella Demetriades — working on her new collection, following the birth of her son — has brought in a new dimension to the sensuous cuts that define her brand.

“My forte has always been draping a woman’s body with silhouettes and textures that lend a subtle, sensual elegance,” says Gabriella with a smile. “The biggest challenge emerges in shaping cuts that beat the tropical climate of the country while making you look and feel cool. The idea is to use fabrics that bring in visual fluidity and are 100 per cent nature-based for a comfortable complexion.”

Shilpi Madan for Deccan Herald

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