From fashion designers Shantanu and Nikhil stylishly sporting masks in a ‘masked’ post on Insta, to Hollywood celebs donning skull bandanas and Batman masks while shopping for groceries, to local celebs slipping on Hermes scarves as a home-mask, the ideas are bubbling and bouncing in the ‘mask-querade’ in Covid-19 climes. It does help in establishing a safeguard against the pandemic. Now, flowing in are asymmetrical patterns, khadi, colourful and reusable renditions in a melee: a collective uprise to meet the demands of the present, rather unconventional situation

“As long as people need masks they will be produced and distributed,” says fashion designer Anita Dongre as her team powers the production of cloth masks for distribution to contribute further in the fight against Covid-19. After receiving necessary permissions from the government authorities, the production of these reusable masks has begun in two of the five rural village centres that were initiated in collaboration with the Maharashtra state government four years back, starting with Charoti.

Shilpi Madan for Deccan Herald

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