Fresh and lovely, naturally!

Call it the return to innocence. India is bursting with the goodness of home-born skincare and beauty brands that promise to breathe a youthful flush into your skin. Besides, of course, the big names such as Forest Essentials and Kama, how about checking out these other equally important players in the organic and ayurvedic segment as well?


Farm fresh skin care comes complete with Coimbatore-based Kruthika Kumaran’s Vilvah—powered by signature fresh goat milk (from Vilvah farm). The four-year-old sustainable brand offers cleansing products such as shampoos, toners, scrubs and under-eye creams, packed with native South Indian ingredients, and natural alpha hydroxy acids for gentle exfoliation.


The first Indian brand to be certified Eco-cert organic, Juicy Chemistry spells fresh food for the skin. Versatile essential oils to zap away zit marks and pigmentation, chia eye roll for ironing out crows feet and mango butter hair masks are some of their best sellers. On the anvil are organic men skincare products, sanitisers and more child care products


This brand pivots itself on the superpower of Fuller’s Earth and its innate power to deep cleanse the skin and gift you an even skin tone. Thriving on the back to roots move by conscious consumers, products like the clay mask mixed with tulsi and turmeric are prized picks in the plethora of skincare formulations knitted intrinsically to Multani Mitti. What’s more, the products stay fresh for 24 months.


Clean beauty that understands Indian skin and delivers delight holistically—that’s the mantra for Plum, India’s first vegan skincare major. Think buckthorn shampoos, chamomile cleansers, natural kohl sticks and macadamia hair masks. Besides, their sparkling tea tree collection in skin care, with the sunscreen gel and the green tea renewed night care gel, are brilliant picks.

Shilpi Madan for Sunday Standard

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