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Hail the hearty hemp story

Haute & happening, hemp is good for health in every which way,

Call it the non-narcotic strain of cannabis, and known as one of the first plants to be spun thousands of years ago into fibre, hemp has a tale to tell. Celebrate it as the healing touch in oil. Hemp is haute, hip and hobnobbing on the food and fashion circuit with unbeatable pizzazz.

Tracing roots The mention of hemp goes back to the Atharva Veda, where it is celebrated as one of the five sacred plants with therapeutic value. Explains Yash Kotak, co-founder of Boheco and Boheco Life, “We work closely with farmers in Uttarakhand, providing employment and a formal supply chain as hemp is a beautiful rotation crop that can be harvested twice a year. Hemp has been the easy scapegoat throughout history, often mistaken for other strains of the cannabis family that contain narcotic elements

Miracle fibre Clothes made of hemp are sustainable and grow softer with every wash. Chirag Tekchandaney, co-founder and director at B-Label, the fashion and living arm of Bombay Hemp Company

Shilpi Madan for Deccan Herald

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