It is a quaint name for a quaint brand. Homegrown brand, The Purple Turtles, is making waves in all the right places—from decking up homes with its contemporary accessories to lighting up web major Amazon’s king-sized office in Bengaluru with 10-foot diameter fixtures. In a decade since inception, the Bengaluru-based brand has evolved into an eclectic destination for customised light fixtures, decor accessories and special furnishings.

Interestingly, founder-director Radeesh Shetty’s ‘en-lightening’ stems from an incident over a decade ago when he and a friend were combing the market for decorative lights to refurbish her home. “It took almost no time to realise that the lighting market was limited to mass-produced ‘Made in China’ fixtures, or extremely high-end designer brands from Europe,” recalls the entrepreneur and self-taught lighting designer. “Clearly, there was a large consumer base looking for good lighting at affordable prices that wasn’t being catered to,” Shetty recalls. Quick to rise to the fore, he grabbed the opportunity and The Purple Turtles came into existence in 2009

Shilpi Madan for New Indian Express

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