Let’s get real. Everyone looks on their watches as an accessory these days and not so much as a time-telling device. Now, people simply glance at their cellphones to check the time,” points out designer Masaba Gupta, in her signature forthright style, as we meet at her office in suburban Mumbai.

There is a palpable buzz at her workspace with details being finalised for the launch of her first store in Hyderabad, a rambling 3,000 sq ft bungalow complete with a cafe serving savouries from the House of Masaba, along with her designer ensembles. And within a couple of months, Pune and Delhi lasso in two stores by Masaba as well. At the moment, though, she is gung-ho about the collection of timepieces she has designed for Titan Raga.

“I have been a Titan fan for over 15 years. My mother (actress Neena Gupta) used to buy Titan watches every now and then, I remember, to earmark special occasions. That’s where I got my first watch from,” she says. So when the brand approached her to come on board, it was a virtual homecoming.
The brand symbolises classic elegance and sophistication, and has enjoyed patronage in the middle-aged segment for years. The challenge was to also draw in the younger spenders, without alienating the faithfuls.

“Each watch is like a piece of jewellery. I have designed the collection keeping in mind what I would like to wear myself,” says Masaba honestly. 

Shilpi Madan for New Indian Express

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