Whoever said “good things come in small packages” perhaps meant superfoods, the nutrient-packed powerhouses of good health. Mohit Khattar, managing director of Godrej Nature’s Basket, says the growth of superfoods across cities such as Mumbai, Delhi and Bengaluru has been stupendous. “There has been a dramatic change in consumer patterns over the past two years. Today, many more consumers are aware of superfoods. There is a desire to opt for ingredients and grains that provide credible alternatives to regular food and sustainable results,” says Khattar.
The popularity of superfoods has been growing. “Presently, 20 per cent of our sales are from flax seeds, goji berry, amaranth, etc. Chia seeds are fast catching up too. People who buy these foods do it for nutritional or health benefits,” says Mamatha, co-owner of Vriksh: The Organic Store at Vyalikaval in Bengaluru.
Shilpi Madan for The New Indian Express